Eat Like Your Ancestors. Thrive Like Never Before.

WHAT YOU’VE BEEN LIED TO ABOUT

Why “Heart-Healthy” Oils Didn’t Exist Before 1900

Canola, soybean, and corn oil didn’t exist as food until the 20th century. Your grandfather cooked with tallow—and he was right.

We Are the New Zoo Animals: Trapped in a Captivity of Comfort

Modern life has put us in captivity—climate-controlled boxes, artificial light, processed food. Your body is designed for something else.

Why Liver Is King

For most of human history, liver was the prize. Hunters ate it first. It’s the most nutrient-dense food on earth—and you’re probably not eating it.






The Mission

WE’RE DONE WITH THE LIES

“Heart-healthy” oils that didn’t exist before 1900. Low-fat propaganda that made a generation weak. Nutritional advice designed to keep you sick and profitable.

Your body was designed to run on animal fats, sunlight, movement, and sleep—not seed oils, screens, sitting, and stimulants.

Paleo Palette exists to give men the ancestral blueprint that actually works. No BS. No corporate filter. Just the truth about how to optimize testosterone, energy, and performance by eating and living the way humans evolved to.

This isn’t about going back to caves. It’s about bringing forward the wisdom that built strong men for 200,000 years.





Ready to Stop Guessing

Get the 7-Day Animal-Based Gut Reset. No complicated rules. Just real food your body was designed to run on.

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THE 7 PILLARS OF ANCESTRAL OPTIMIZATION

These aren’t trends. They’re the biological foundations humans thrived on for 200,000 years.

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NUTRITION

Meat, organs, dairy, and fruit. Real food your DNA recognizes—not lab-created industrial seed oils.

Browse Nutrition

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MOVEMENT & EXERCISE

Lift, sprint, walk. Train like your survival depends on it—because for 200,000 years, it did.

Browse Movement

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SLEEP & RECOVERY

Dark nights, morning sunlight, deep sleep. Optimize your circadian rhythm or watch your testosterone tank.

Browse Sleep

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ENVIRONMENT & NATURAL LIVING

Get your feet in the grass. Wear natural fibers. Minimize the synthetic materials and EMFs modern life wraps you in.

Browse Environment

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MINDSET & MENTAL CLARITY

Stress kills gains. Master your nervous system and operate from calm strength instead of anxious reactivity.

Browse Mindset

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STRATEGIC SUPPLEMENTATION

Food first, always. Supplements fill nutritional gaps—they don’t replace real food.

Browse Supplementation

LIFESTYLE INTEGRATION

This isn’t a diet you start Monday. It’s a complete recalibration of how you fuel and live.

Browse Lifestyle

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