Tag: indoor lifestyle

  • The Modern Testosterone Collapse

    The Modern Testosterone Collapse

    Testosterone is often talked about like a gym hormone. Something for athletes or men chasing muscle. We believe that view misses the bigger picture. Testosterone is a core signal tied to energy, drive, mood, bone strength, brain function, and overall vitality in both men and women. And it is declining. Not just a little. Not…

  • The Sun is Not Your Enemy: Why Avoiding It Is More Dangerous Than Getting It

    The Sun is Not Your Enemy: Why Avoiding It Is More Dangerous Than Getting It

    Step outside on a sunny day. Your skin warms up. Energy rises. Mood lifts. Now imagine hiding indoors all day, slathered in sunscreen, fearing every ray. That is the modern story. The sun is the enemy. Avoid it or get cancer. We believe that is one of the biggest lies sold by skincare brands and…