Tag: sun exposure
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Indoor Living Is the New Smoking
Most people breathe inside. They wake up inside. They work inside. They eat inside. They sleep inside. EPA data says Americans spend 93% of their time indoors. That leaves just 7% outside. Our ancestors spent almost all their time outdoors. They hunted, gathered, walked, and rested under the open sky. We stay inside. We believe…
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The Sun is Not Your Enemy: Why Avoiding It Is More Dangerous Than Getting It
Step outside on a sunny day. Your skin warms up. Energy rises. Mood lifts. Now imagine hiding indoors all day, slathered in sunscreen, fearing every ray. That is the modern story. The sun is the enemy. Avoid it or get cancer. We believe that is one of the biggest lies sold by skincare brands and…
